Hits:Updated:2016-08-17 14:08:52【Print】
| With the hot faucet industry further development, namely hot water tap market structure also changed, to the diversification of demand led, some of the strength of strong namely hot faucet brand through exploring and replication of mature regional market mode, terminal channel extended to throughout the country, and some small and medium-sized instant heating faucet enterprise although struggling to highlight the characteristics of the brand to find foothold survival online, but did not lose the initiative. Dig deep into the market of brand characteristics Changes in demand for decoration is an important reason for the emergence of new brands. In recent years, the purchase of real estate policy significantly affected the instant heating faucet market, rigid demand gradually become hot tap the market mainstream demand, namely hot faucet company wait for consumers "good day" does not exist. The reduction of market demand prompted the brand to tap its own characteristics, some of the obvious characteristics of the hot water faucet company stand out. At the same time, according to the different consumer demand, that is, the positioning of the hot tap market also gradually graded. In the market, the relative saturation of the hot tap, mode innovation is the main way to the rise of hot water faucet. Characteristics of precise positioning service market or to special strategy in-depth market is that hot water tap new brand in the market foothold. Small, hot water faucet business is more flexible Over the past two years, some of the newly established brand is still in the early stages of hot water faucet, the smaller the size so that they can adjust their business strategies and directions at any time according to market conditions. Insiders said that soon hot tap on the market, a number of smaller companies, the main customer groups for the affordable housing owners, this part of the consumer group is not, the price is relatively sensitive, consumer demand is similar. In this case, the small that hot water faucet enterprise once through a certain area into a community, you can get a number of customers through word of mouth marketing, reduce marketing, advertising and other promotional costs. In the price, the smaller size and fewer orders for small cabinet companies have a greater control over the price, but easier to retain consumers. Cash flow and channel is the key factor in the development of hot water faucet company. In recent years, some of the hot tap brand investment, the introduction of modern management system, the industry led to the development of a new stage. That hot water faucet industry after full competition, saving industry resources, promote the integration of resources, providing more accurate quality products and services are the requirements of the enterprise. |
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